My Car Can Do What?

That was the overwhelming response to our ideas at Microsoft’s first ever Mobile Incubation Week MIW.  Although we didn’t win, we got some great feedback and are moving full steam ahead.  The fact that we were neck and neck with companies that already have received a very generous round of VC funding was a nice consolation prize – and we got a Zune.

Your car’s service is a lot like diet and exercise – you can put it off but may pay the price later.   Consumer Reports even put some costs to neglecting service and repairs in a recent article.

$4000 for a new engine is serious stuff.  Our goal is to let your Smartphone take care of service reminders and remote diagnostics by talking to your car’s computers.  It’s all about an automated, worry-free lifestyle.  If I don’t have it in my calendar on my computer or phone, it’s fairly likely that I’ll forget it.  Now, my car is just like my other appointments, automatic and out of my mind.  I have enough clutter in my mind and other things to worry about.